Marine Protected Area Communications

Purpose
Provided communications support as a contractor to the Marine Life Protection Act Initiative (MLPA-I), a public-private partnership established to help the State of California implement the MLPA. The MLPA-I required consultants with highly specialized skills—proven expertise in communications, media relations and public engagement coupled with extensive knowledge of complex marine science issues—to effectively communicate the resource management process to diverse audiences and stakeholder groups. Working closely with senior management at California’s Natural Resources Agency and Department of Fish and Game, SOS’ consultants developed and implemented communications and public outreach and education plans; created brochures, fact sheets and other outreach materials to support public engagement; managed the day-to-day media relations, which included drafting and sending news releases and op-eds; and drafting statements and letters on behalf of California state government officials, including then-Governor Arnold Schwarzenegger and former Secretary for Natural Resources Mike Chrisman.