Case Study:
Global Mangrove Alliance

Purpose

To support the launch of the Global Mangrove Alliance’s multi-million-dollar fundraising campaign to support its initial start-up phase, we developed a fundraising proposal for donor outreach. Working with representatives from the five organizational partners and using internally developed materials as a guide, we created a document that lays out their organizational strategy. Together, we developed clear and consistent messages and make a compelling case for the role of the alliance to protect mangroves that can be used by all organizations to fund the start-up phase of the Alliance.